If its shiny, pick it up right?
November 24, 2009 | by Dylan | Comment
Volkswagen is behind a new online campaign called The Fun Theory that caught my attention. It’s a big social experiment “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.” Good thing it’s for the ‘better’ – If it weren’t it would sorta remind me of the movie WarGames where the innocent kid is playing a fun game but he’s actually starting WWIII – mind control via ‘fun’ – NICE!