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	<title>The Motivated Youth &#187; rose bowl</title>
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	<description>We&#039;re the kids that make it happen, not the kids who happen to make it</description>
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		<title>Not Just Old Clothes</title>
		<link>http://themotivatedyouth.com/2010/01/not-just-old-clothes/</link>
		<comments>http://themotivatedyouth.com/2010/01/not-just-old-clothes/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 02:16:25 +0000</pubDate>
		<dc:creator>Leah</dc:creator>
				<category><![CDATA[Consumerism]]></category>
		<category><![CDATA[Sustaina-bullshit]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[rag house]]></category>
		<category><![CDATA[rose bowl]]></category>
		<category><![CDATA[vintage]]></category>

		<guid isPermaLink="false">http://themotivatedyouth.com/?p=350</guid>
		<description><![CDATA[By the end of the Second World War, the mass-production of clothing had been honed into almost the same machine it is today. Â Over the next 20 years, fashions in stores became more and more alike and people began turning to thrift stores and yard sales to find what they really wanted. Â The first vintage [...]]]></description>
			<content:encoded><![CDATA[<p>By the end of the Second World War, the mass-production of clothing had been honed into almost the same machine it is today. Â Over the next 20 years, fashions in stores became more and more alike and people began turning to thrift stores and yard sales to find what they really wanted. Â The first vintage clothing stores opened in the 1970s. Â From then on, used clothing has become completely commodified, blurring the line between a garment that is &#8220;authentic vintage&#8221; and one that is just plain used. </p>
<p>Today&#8217;s vintage market perfectly juxtaposes old clothing with modern commercialism. Â That vintage sweater from <a href="http://www.yelp.com/biz/screaming-mimis-new-york" target="_blank">Screaming Mimi</a>&#8216;s or <a href="http://www.shopnastygal.com" target="_blank">Nasty Gal</a> wasn&#8217;t always cleaned and styled and packaged up so nicely for you. Â It didn&#8217;t carry a $100 price tag either. Â No; after its first life in the 80s or 90s, it was pulled, crumpled and damp, from a bail of clothing in a rag house, worth only pennies.</p>
<p>A rag house is a used clothing retailer: unsold thrift stock is compacted into bails and shipped into their warehouse. Â They can receive bails of apparel, shoes, belts, bags, fabric remnants, etc.</p>
<p><a href="http://i26.photobucket.com/albums/c106/leahrgo/DSC_0114.jpg"><img src="http://i26.photobucket.com/albums/c106/leahrgo/DSC_0114.jpg" alt="" width="680" /></a></p>
<p><a href="http://i26.photobucket.com/albums/c106/leahrgo/DSC_0114.jpg"></a><em>The warehouse of EMR, or Environmental Material Recovery, in Los Angeles</em><span id="more-350"></span></p>
<p><a href="http://i26.photobucket.com/albums/c106/leahrgo/DSC_0112.jpg"><img src="http://i26.photobucket.com/albums/c106/leahrgo/DSC_0112.jpg" alt="" width="680" /></a></p>
<p><em>Bails of clothing</em></p>
<p>Rag houses like EMR sort out theÂ valuable pieces to sell wholesale to vintage dealers, and the rest is shipped overseas. Â EMR sells their discards by the pound to impoverished parts of the Philippines.</p>
<p>The Rose Bowl in Pasadena holds its <a href="http://www.rgcshows.com/RoseBowlFleaMarket/tabid/52/Default.aspx" target="_blank">world famous flea market</a> on the second Sunday of every month. Â Though general admission begins at 9 am, a &#8220;special preview VIP admission&#8221; is offered beginning at 5 am for $20 per person. Â At 5 am in the valley it&#8217;s pitch black and freezing cold. Â With over 2,500 vendors, who would want to shop then? Â The next and final tier of buyers would, looking for merchandise to sell at retail price points. Â The vast majority areÂ <a href="http://www.nytimes.com/2008/08/18/style/18iht-FVINTAGE.1.15327985.html" target="_blank">Japanese buyers</a>, equipped with <a href="http://ecx.images-amazon.com/images/I/31TJZQPE3BL._SL500_AA280_.jpg" target="_blank">flashlights</a> and rolling carts. Â TheyÂ buy in bulk and ship product back to Japan&#8217;s booming vintage market. Â The majority of commerce at the Rose Bowl takes place before the sun is even up; the celebrity sightings and <a href="http://www.elle.com/Fashion/Street-Chic/Street-Chic-Rose-Bowl-Flea-Market" target="_blank">super chic</a> L.A. kids are a mere addendum.</p>
<p>Last Sunday, a group of us from TMY headed up to the Rose Bowl to see what we could find. Â I have been there many times and in different incarnations. I&#8217;ve been a vintage-obsessed high schooler, I&#8217;ve sold there for EMR, I&#8217;ve bought for a retail store I used to work at. Â This time I was myself: wary, educated, but still wanting a certain 1970s sweater.</p>
<p><img class="alignnone size-medium wp-image-414" title="DSCN4539" src="http://themotivatedyouth.com/wp-content/uploads/2010/01/DSCN4539-560x420.jpg" alt="DSCN4539" width="688" height="514" /></p>
<p>Sources: <a href="http://dustfactoryvintage.com/VintageClothingWholesale_story1.htm">1</a>, <a href="http://www.vintagevixen.com/learn/aboutVintage.asp#How%20did%20vintage%20clothing%20become%20so%20popular?">2</a>
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